Usablenet Symposium NYC 2014- Innovate for The Mobile Mindshift

April 30, 2014
Vice President & Research Director of Forrester, Melissa Parrish, explains that brands wanting to succeed in the context of the mobile mindshift will need to move away from business-as-usual thinking. Melissa sheds light on how to harness the opportunity to use mobile as a source of brand differentiation.
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A Guide for B2B Brands: Mobile Traps and Tips to Keep Customers Engaged
A Guide for B2B Brands: Mobile Traps and Tips to Keep Customers Engaged

Watch for the takeaways from our latest research on mobile usability in B2B.

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