Vice President & Research Director of Forrester, Melissa Parrish,
explains that brands wanting to succeed in the context of the mobile mindshift will need to move away from business-as-usual thinking. Melissa sheds light on how to harness the opportunity to use mobile as a source of brand differentiation.
A Guide for B2B Brands: Mobile Traps and Tips to Keep Customers Engaged
Watch for the takeaways from our latest research on mobile usability in B2B.