Mobile Technology In The Store
It has been well-established that consumers today are increasingly device-agnostic, comfortable with using multiple devices at different times and in different ways to achieve their goals. The most successful organizations are those that are able to provide a seamless and consistent user experience as shoppers switch between desktop to mobile and tablet. Retail organizations are especially interested in ensuring that consumers complete a browsing-to-buying cycle regardless of which devices they start and end with. Usablenet recently conducted an in-depth research study, involving subjects in the US and the UK, on the use of in-store kiosks/tablets. The results are explained in the presentation.