Nobody travels without their smartphone, but to what extent do travelers truly rely on their devices when researching, booking and sharing trips? View our full eBook here: http://ow.ly/LI45X and read why, when creating mobile experiences, travel brands must design with traveler's emotions in mind, optimizing sites to encompass the diverse states of mind travelers are in at each stage of the mobile experience. This presentation highlights key emotions audiences experience and how brands can adopt best UX practices to ease their concerns.
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