Marketers are well aware of the importance of mobile technology in reaching consumer audiences, but what role do smartphones and tablets play in B2B marketing? http://ow.ly/MWAi2
Usablenet tackled this question in our latest survey. The answer, it turns out, is that mobile technology serves as a vastly important channel for targeting professional audiences. Now that 52% of B2B customers use smartphones to research products for their businesses and over 75% of B2B companies offer mobile commerce, the potential growth for mobile B2B transactions is limitless. However, as professionals incorporate smartphones and tablets into their daily business operations, B2B marketers must understand how to utilize mobile technology and engage their audiences in meaningful ways.
Check out our “5 Best Practices For B2B Mobile Commerce” infographic to learn more!
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