Is Your Mobile Site Up to Speed?

July 10, 2014

Each year, consumers grow increasingly dependent on mobile devices. As customers are given 24/7 access to brands, it is essential to ensure mobile sites are properly optimized for every device.

When mobile performance fails to meet user expectations, customer loyalty, satisfaction and recommendations are negatively affected. To increase online interactions and bolster accessibility, brands must take strategic measures to make certain their user experience is up to par, encompassing optimal speed, compressed images and accessible content.

In an article recently published to CMO.com, Usablenet CMO Carin van Vuuren shares valuable tips for improving brands’ mobile presence and thus strengthening their relationship with consumers.

Click here to read the full article at CMO.com

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