Five Best Practices for B2B Mobile Commerce

August 4, 2014

As mobile devices increasingly become the go-to source for everything, from social interactions to shopping decisions, it’s no surprise that brands are increasingly focusing their efforts on building successful mobile strategies.

As we mentioned in our piece published by Internet Retailer, “Companies are under tremendous pressure to reach customers with effective mobile experiences that emphasize speed, transaction capability, and usability.”

With over half of B2B customers using smartphones to research products to purchase for their companies, it’s essential for business-to-business companies to invest in a mobile-focused future in order to remain viable in a competitive digital environment.

In our newest infographic, we explore how mobile is impacting B2B brands. We try to find answers to questions such as ‘How are B2B customers using mobile?’ and ‘What’s the impact of mobile on B2B commerce strategies?’. Mobile commerce in particular is set to grow exponentially for B2B brands, considering that half of B2B vendors already sell through mobile and 3 in 4 plan to offer mobile commerce features by the end of 2014.

In addition to a rich set of data and trends, we provide five best practices for designing mobile experiences that can satisfy demanding B2B purchasers who expect high-quality service.

Learn more by checking out the full infographic below:

b2b infographic

Explore useful links and resources about the state of mobile in B2B here.

Previous Article
Mobile Performance: A Trillion Dollar Opportunity

You wouldn’t turn down a trillion dollars, would you? By outperforming competitors, brands across industrie...

Next Flipbook
Industry Bites | September 2014
Industry Bites | September 2014

Read our Newsletter and be always up to date about mobile trends and news.


Stay up to date with Industry Bites!

First Name
Last Name
Thank you for subscribing!
Error - something went wrong!