As mobile devices increasingly become the go-to source for everything, from social interactions to shopping decisions, it’s no surprise that brands are increasingly focusing their efforts on building successful mobile strategies.
As we mentioned in our piece published by Internet Retailer, “Companies are under tremendous pressure to reach customers with effective mobile experiences that emphasize speed, transaction capability, and usability.”
With over half of B2B customers using smartphones to research products to purchase for their companies, it’s essential for business-to-business companies to invest in a mobile-focused future in order to remain viable in a competitive digital environment.
In our newest infographic, we explore how mobile is impacting B2B brands. We try to find answers to questions such as ‘How are B2B customers using mobile?’ and ‘What’s the impact of mobile on B2B commerce strategies?’. Mobile commerce in particular is set to grow exponentially for B2B brands, considering that half of B2B vendors already sell through mobile and 3 in 4 plan to offer mobile commerce features by the end of 2014.
In addition to a rich set of data and trends, we provide five best practices for designing mobile experiences that can satisfy demanding B2B purchasers who expect high-quality service.
Learn more by checking out the full infographic below:
Explore useful links and resources about the state of mobile in B2B here.