Case Study: Hard Rock

December 5, 2014 Usablenet

HArd Rock

Hard Rock International is one of the world’s most recognizable brands, known for its cafes and hotels/casinos, for having the greatest collection of music memorabilia on the planet, as well as its collectible fashion and music-related merchandise. Hard Rock wanted a unique mobile solution to complement its status as a global entertainment brand; a mobile site consistent with its international brand persona, and an experience that was fast, feature-rich and innovative in terms of functionality. The partnership with Usablenet delivered a mobile site that increased their traffic, leading to increased bookings on mobile.

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