2014 will be a significant year for B2B mobile commerce with up to three-quarters of businesses in the sector set to have a mobile commerce offering by the end of the year, rising from around 50 percent that currently do so.
This increase will come as companies look to take advantage of the growing mobile B2B market. The percentage of B2B traffic coming from mobile will soon match the 22% of traffic from mobile on B2C sites while 42.8 per cent of B2B firms are planning an increase in mobile marketing spend this year.
Usablenet have charted the state of B2B mobile commerce and five top tips for brands looking to improve their mobile offering.
Read the story on Digital Marketing Magazine