BizReport Study: Soon B2B mobile traffic will outstrip B2C

August 3, 2014

Business to Consumer (B2C) businesses have traditionally led Business to Business (B2B) brands in both online and mobile traffic. However, according to new data out from Usablenet that is about to change. Their data shows, thanks to the rapid adoption of mobile by B2B brands, mobile traffic to their sites will soon outpace B2C traffic.

Reading reviews, comparing features and pricing are just a few of the things B2B customers are doing in the mobile space, and their adoption of mobile platforms is what will soon push B2B brands ahead of B2C's for mobile traffic. That according to new data out from Usablenet which shows that while m:commerce accounts for less than 10% of B2B sales more than half are shifting transactions from offline to online or self-serve options.

"The percentage of B2B traffic coming from mobile will soon match the 22% of traffic from mobile on B2C sites," was written in the report. "Mobile commerce appears to be the future of B2B selling for of companies. 48% of B2B companies reported plans to add a mobile sales channel."

The data further shows:

• 56% of B2B customers read reviews via mobile
• 55% read product details
• 50% compare features
• 48% compare prices

The reason is their customers' rapid adoption of mobile platforms. That adoption mirrors the adoption of the mobile public, which shows a growing number watching videos, reading newspapers and other content and staying up to date with social networks via mobile devices. While B2B customers are doing all those things, about half (52%) are also using their mobiles to research products for their businesses.

Read the article on BizReport

Previous Article
A Visual Journey on Mobile and Beyond: Pink Jeep Tours
A Visual Journey on Mobile and Beyond: Pink Jeep Tours

Pink Jeep Tours is a popular travel brand, providing Jeep Tours throughout Arizona and Las Vegas since 1958.

Next Article
Chain Store Age: Tech Guest Viewpoint - Poor Mobile Performance Can Mean Missing Out

Amazon stated that almost 60% of its customers shopped via mobile during the 2014 holiday season, with tot...


Stay up to date with Industry Bites!

First Name
Last Name
Thank you for subscribing!
Error - something went wrong!