What kind of travel content are mobile travelers looking for when they use their devices?
Or, from a commercial perspective, what types of activities are they searching for and then booking?
The folks over at Usablenet have been crunching the data to come up with a pretty good infographic which outlines the answer to these questions (and more).
In short, Usablenet has found – unsurprisingly – that millenials are apparently leading the mobile travel charge, including spending over a third of their travel research time using a device of some description.
Furthermore, multi-channel is becoming a massively important consideration for travel brands – Expedia, for example, sees 40% of its customers using multiple devices to book a travel product.
Read the article on Tnooz