Website Magazine: Should Your Brand Get an App?

August 4, 2015

While the mobile Web presents unparalleled opportunities to capture the attention of local consumers ready to call or visit a store (50 percent of consumers visit a store within one day of their local search on their smartphone according to Google), it can be limited in terms of user experience.

A mobile app, however, can, according to a Usablenet e-book on the subject, take advantage of the phone's native functionality (camera, GPS), the ability to engage while offline and the expectations of users using these devices. That said, it's a difficult decision whether to invest in a branded mobile app, as a company will want to ensure the benefits outweigh the costs.

Usablenet has put together an interactive infographic to help guide businesses when it comes to whether or not to create an app.

Read the article on Website Magazine

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