Why Travel Brands Need to Focus on Loyalty and Engagement on Mobile

June 6, 2014
Usablenet CMO, Carin van Vuuren, recently sat down with Hospitality Technology to discuss how brands are creating captivating experiences for customers across mobile channels. From differentiation to personalization, the travel industry is teeming with riveting strategies that not only increase consumer loyalty, but add value to a brand’s name. In the interview, Carin encourages travel brands to think beyond booking and look for additional ways to engage with mobile customers on a more consistent basis in order to drive sustained loyalty that leads to business results. Click here to read the full interview on Hospitality Technology.
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