In 2013 tablet sales exploded, increasing an impressive 68 percent to reach 195.4 million units worldwide. With global sales expected to hit 1 billion units by 2017, it has become essential for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement.
Concurrent increases in tablet sales, coupled with general decline in PC and laptop sales, reflect a new consumer preference for the convenience and portability of tablet devices. Tablet’s room for appealing visuals and comfortable information input mean that consumers are expecting engaging tablet experiences to help accomplish their goals. Meanwhile, the device’s versatility is resulting in a wider adoption for various tasks, both in the home and on the go, easing task completion and facilitating streamlined e-commerce.
In our latest infographic, “Tablet Growth- What to Expect,” Usablenet explores the broader tablet landscape, touching on everything from day-to-day usage and consumer behaviors to specific industry trends and international metrics.
Please take a look at the full infographic: