A bad or inconsistent UX can turn off a user immediately, while a satisfying UX experience can create a lifelong customer. However, we should not be satisfied with just satisfying - companies should strive to delight the user with their UX experience. That ability to delight and deliver features users didn't know they wanted will ultimately be the key differentiator in a mobile experience.
This topic and much more will be covered in "Four Principles that Guide Design for Mobile Experiences," the second in our three-part series on Best-in-Class UX (#BestUX). Adrian Green, Director of UX at Usablenet, will discuss the four principles that guide design for mobile experiences. During the discussion, he will outline strategies to increase engagement, improve user productivity and ensure high-performing mobile experiences.
Effective UX is the key to successful mobile experiences, and it encompasses strategy, design and UX measurement. This webinar will go into depth on each of the Four Principles, illustrate the connection between applications of the Principles and real-world results, and educate on how to examine and improve your existing UX with these Principles to guide you.