Usablenet at CS Week: Utilities and the Power of Mobile

May 25, 2015

CS Week is a major event for the utility industry, where each year utility companies gather with technology experts to learn about best practices for customer engagement and marketing strategies. Usablenet Regional Director Chris Werely was in attendance, talking with Utilities industry representatives about the impact of mobile technology can have for customer service in their industry.

 

CS Week is the prime location for utilities to soak up volumes of valuable knowledge for their mobile strategy, as a unique intersection of mobile technology and utilities thinking. At Usablenet we’ve talked a lot about the mobile opportunities for utilities, and these opportunities will only become more important as the mobile usage continues to skyrocket.

 

Usablenet has provided mobile experiences for Con Edison, Direct Energy, DTE Energy, NorthEast Utilities and others. We’ve seen mobile become an increasingly strategic part of utilities’ customer engagement programs. Consumers increasingly expect the ability to use their devices for bill pay, and turn to their phones during times of crisis for real-time storm center updates. In a recent webinar titled Making Mobile Work For Utilities, we covered these topics in depth and discussed overall thinking that utilities must keep in mind as they develop comprehensive mobile strategies for the future. You can watch the full webinar here.

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