B2B

Mobile research, best practices and guidance for B2B brands

  • A Guide for B2B Brands: Mobile Traps and Tips to Keep Customers Engaged3:13

    A Guide for B2B Brands: Mobile Traps and Tips to Keep Customers Engaged

    Watch for the takeaways from our latest research on mobile usability in B2B.

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  • Who's Getting it Right in B2B E-Commerce?

    Who's Getting it Right in B2B E-Commerce?

    Usablenet performed expert UX reviews on the mobile sites of 14 B2B ecommerce brands. Read our research to see which brands are getting B2B e-commerce right and why.

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  • Who's Getting it Right in B2B eCommerce? (BrE)

    Who's Getting it Right in B2B eCommerce? (BrE)

    Download our B2B UX Research whitepaper for exposure to top usability best practices on mobile.

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  • 4 Tips for a Winning B2B Mobile CX Strategy | Whitepaper

    4 Tips for a Winning B2B Mobile CX Strategy | Whitepaper

    The growth of online commerce has led to a sea change in B2B buyer behavior.

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  • Internet Retailer B2B Executive Report | Whitepaper

    Internet Retailer B2B Executive Report | Whitepaper

    In March 2016, Internet Retailer published a B2B Executive Report. Usablenet's Jason Taylor was featured in the report speaking about the evolution of mobile design for B2B brands.

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  • What's Happening To B2B On Mobile? - Infographic

    What's Happening To B2B On Mobile? - Infographic

    56% of B2B buyers frequently use mobile phones to access B2B sites and 24% have made a business purchase via a mobile device. Review our "What's Happening to B2B on Mobile?" Infographic

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  • Uline Case Study

    Uline Case Study

    Read how Uline, a leading distributor of shipping and packaging materials, transformed their digital customer experience with a robust mobile site, capable of supporting a complex product offering.

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  • B2B E-Commerce World: Making B2B Mobile Sites Easier to Shop

    Web usability design firm Usablenet reviewed 14 B2B mobile sites; B&H Photo, Godiva and Grainger were tops.

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  • B2B and the Shift to Mobile

    B2B buyer behaviors are evolving and becoming more mobile-centric. Before the advent of the Internet, “B2B buying decisions were disciplined, rigorous, process-based, and rational”.

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  • Euroffice Mobile Website Launch: Bringing a B2B Product Experience to Mobile

    Following significant growth in mobile traffic and engagement, UK-based online stationary brand Euroffice has expanded their digital strategy to encompass mobile.

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  • DemandGen Report: How B2B Marketers Can Leverage Mobile

    DemandGen Report: How B2B Marketers Can Leverage Mobile

    B2B e-commerce is expected to account for $780 billion in 2015 and $1.1 trillion in 2020. In addition, 94% of B2B buyers report conducting some degree of research online before making a purchase

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  • Five Best Practices For B2B Mobile Commerce - Infographic

    Five Best Practices For B2B Mobile Commerce - Infographic

    With over half of B2B customers using smartphones to research products to purchase for their companies, it’s essential for business-to-business companies to invest in a mobile-focused future.

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  • Website Magazine: Mobile's Impact on Business Purchases [Infographic]

    Website Magazine: Mobile's Impact on Business Purchases [Infographic]

    As online shoppers become increasingly demanding of how they expect an e-commerce site to look and function, those expectations are carrying over into their business-buying lives as well.

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  • Industry Bites | February 2015: Issue 2

    Industry Bites | February 2015: Issue 2

    Read our Newsletter and be always up to date about mobile trends and news.

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  • Klick: B2B to overtake B2C traffic

    Klick: B2B to overtake B2C traffic

    Report from Usablenet shows that B2B mobile usage for product research is increasing faster than B2C and should match B2C’s 22% “soon.”

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  • Swift SMS Gateway: Mobile devices playing bigger role in B2B sales

    New infographic released by Usablenet examined the different ways mobile commerce is driving sales in the business to business (B2B) marketplace.

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  • B2B Marketing: Mobile Commerce - The Future of B2B Selling

    Mobile is so engrained in modern culture that few people today can live without it. Smartphones, tablets and other mobile devices have changed how consumers do business.

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  • Demand Gen Report: Five Best Practices for B2B Mobile Commerce

    Demand Gen Report: Five Best Practices for B2B Mobile Commerce

    While B2C brands have traditionally led the way when it comes to mobile, more than half of B2B customers are now using their smartphones.

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  • Rhodel Study: Soon B2B mobile traffic will outstrip B2C

    "Mobile commerce appears to be the future of B2B selling for of companies. 48% of B2B companies reported plans to add a mobile sales channel.”

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  • Multichannel Merchant: Five Best Practices for B2B Mobile Commerce

    Multichannel Merchant: Five Best Practices for B2B Mobile Commerce

    It is imperative for B2B companies to invest in a mobile future in order to remain viable in the competitive digital environment. Read why.

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